Demure Wardrobe

Branding created for boutique fashion company, focusing on modest, trendy wear. Branding features elegant, modern typography in a soft mauve tone against a deep plum background. Stylized letter forms—like the sharp “M,” underlined “U,” and graceful “R”—evoke luxury, femininity, and sophistication. The design feels poised and refined, perfectly aligning with a boutique brand that values quiet confidence and elegance.